BRAND STRATEGY | LOGO & BRAND IDENTITY | COPYWRITING
FLEETSMARTS
Fleetsmarts came to us looking to stand out in a crowded trucking and logistics space. They needed a brand that felt modern, confident, and a little unexpected, something that would feel just as sharp to drivers on the road as it did to decision-makers behind the scenes.
We created a slick, distinctive logo paired with a bold purple color palette that immediately separates Fleetsmarts from competitors. A custom photo style and slightly irreverent messaging brought personality into an industry that often feels overly utilitarian. The result is a brand that feels smart, memorable, and unapologetically different and built to turn heads while keeping things clear, credible, and effective.
DESIGN SYSTEM REVISION | ANNUAL REPORTS
NEWMONT MINING CO.
Newmont is one of the world’s leading gold mining companies, operating at a scale that demands clarity, consistency, and purpose. Renee worked to refine and evolve the brand, designing several years of annual reports that brought their story to life.
The visual system draws directly from what Newmont knows best: the layers of the earth. Strata-inspired graphics and textures became a metaphor for depth, process, and progress, turning complex reporting into a grounded and visually compelling expression of the brand.
SOCIAL AND BANNER AD CAMPAIGN
EXXON MOBIL
This project focused on a social and banner ad campaign highlighting Exxon Mobil’s carbon capture products and services. The challenge was to communicate complex innovation in a way that felt clear, optimistic, and rooted in real-world impact.
The Real World Progress campaign was built from the angled geometry of the Exxon “Xs,” reimagined as a cursor in motion. The concept represents continuous forward movement and tangible progress, reinforcing a message of innovation and momentum.
LOGO & BRAND IDENTITY | WEBSITE
THE PERECMAN FIRM
The Perecman Firm is a New York City law firm dedicated to representing injured construction workers. We partnered with their team on a full rebrand that honored their long-standing reputation while bringing a sharper, more contemporary presence to the firm.
The refreshed identity retains their heritage blue and gold palette, balancing tradition with a modern edge. The result is a brand that feels established and credible, yet confident and current, reflecting both the firm’s history and its commitment to advocating for workers today.
